Is Versace a luxury brand? I could just give you the short answer…which is yes. But a simple answer may not be enough, Versace has been a strong brand name that is known for its luxury fashion products over a long time. The company has created a strong brand has loyal patronage for its products from clothing and jewelry to perfumes and other fashion products.
One question that many ask is whether Versace’s products are successful because of its strong brand name, or are these products actually high-end luxury?
Who is Versace and is It a Designer Brand?
The Versace brand was founded in 1978 in Milan, Italy by Gianni Versace. Famous clients have included Elton John and Michael Jackson as well as Princess Diana and Princess Caroline.
The brand is also responsible for one of the most iconic dresses of all time… “the Green Versace Dress” famously worn by Jennifer Lopez at the 42nd Grammy Awards in 2000 which was designed by Gianni’s younger sister, Donatella.
After his tragic murder in 1997, the company was put into the capable hands of Donatella and their older brother Santo.
Versace offers many different luxury product lines. Watches and other jewelry, clothing, perfumes, beauty products, shoes, handbags, and accessories. You name it, they’ve got it. But are they worth the price that you pay for them?
Why is Versace So Expensive?
Honestly, you’re mostly paying for the prestige of the name itself. The Versace name alone is expensive no matter what the quality standard. The quality of the products is actually very high-end, but you may not be paying for just the quality of the products.
The cost of most Versace products just like any luxury product also includes the brand name recognition and sometimes the exclusivity of these products. These products are not mass produced so the mere fact that only a limited quantity of these high products are available can also drive up the retail prices significantly.
What is the Difference Between Versace and Versace Collection?
The only difference between Versace and Versace Collection is that Versace Collection is produced for various demographic groups and not targeted as high end products. However, Versace Collection was been phased out in August 2018.
Is Versace Jeans Couture a Luxury Brand?
Though Versace Jeans Couture is a more youthful and informal brand, it is still a luxury brand. It has been described as the perfect mix between streetwear and high-end fashion. This diffusion line of Versace products was created to help the company attract a wider market for its products without losing the originality of the brand.
Is Versace a Good Watch Brand?
The brand launched its first line of jewelry in 1982, however, watches would not be introduced until much later. In 1997, after her brother’s murder, Donatella would take on the role of Creative Director for the brand.
Her first move would be to expand the line of jewelry by adding an intricate and fashion-forward collection of watches and timepieces. Donatella, viewing them as more than just a way to keep time, thought of them as a great way for individuals to express themselves. They were an immediate success.
Quality of Versace Watches
There is no doubt that these pieces are stylish accessories, but are they made to last as a functional timepiece? Bear in mind that Versace is first and foremost a fashion brand and not a watchmaker.
In terms of the exterior, these pieces are made of durable, quality materials. Their bands come in a variety of materials such as leather, stainless steel, and titanium while the casings are available in stainless steel or metal. Versace Watches are all about elegance and style.
No matter which model you pick, it will come with a sapphire crystal. Sapphire crystal is the mist scratch-resistant glass material on the market. With the dial being the most easily damaged piece, the best protection is of the utmost importance.
Versace watches come with either 30m, 50m, or 100m water resistance, depending on the style. For a fashion accessory, this is fairly standard.
Unfortunately, a majority of Versace watches use quartz calibers that can be found in way less expensive brands. For the price point, higher quality materials should be expected. However, the quality of precision isn’t much different between standard and top-quality quartz movement.
The great news is that all watches bought directly from the brand’s website come with a 2-year warranty. It covers all manufacturing faults within that time period. You are also guaranteed a full refund if the item is returned within 30 days of purchase.
Is Versace Perfume a Luxury Brand?
Yes. Versace Perfume is most definitely a luxury brand. To me personally, their fragrance line oozes luxury and elegance. Some of these Versace Perfumes include:
1. Yellow Diamond
This scent has a very mellow, but fresh citrusy tone that is paired with wonderful floral notes like jasmine and orange blossom. As someone who owns this one, I can tell you that it is absolute heaven.
2. Dylan Blue
Dylan Blue is described as being sharp and fruity. However, the scent does mellow out and fade over time. It has also been called a strong statement fragrance. The “opening notes are tangy apple sorbet, blackcurrant, and enticing wild blooms. It progresses to lighter middle notes that include classic scents of jasmine, peach, rose, petals, and rosyfolia. You’re left with lingering base notes of mature musk, Styrax, and Patchouli heart.”
3. Bright Crystal
This one is a personal favorite. Bright Crystal is a softer, more delicate scent that is floral and sweet. It includes notes of juicy pomegranate, ambrosial Yuzu flower, magnolia, peony, fresh lotus, and amber.
4. Crystal Noir
Crystal Noir is the complete opposite of Bright Crystal. It is a much heavier fragrance with a warm and spicy scent with notes of piquant ginger, pepper, cardamom, gardenia, orange blossom, coconut, peony, musk, amber, and sandalwood.
5. Dylan Turquoise
Inspired by celebrities Hailey Bieber and Bella Hadid, this delightfully youthful blend released in 2020 is one of the brand’s newest fragrances. It is described as a glamorously fresh scent to appeal to the young and young-at-heart. It includes notes of pert mandarin orange, zesty lemon, pink pepper, freesia, cassis, jasmine, guava, cedar, clear wood, and musk.
6. Versace Eros
Versace Eros is inspired by the Greek God of love. Described as elegant and alluring, this fragrance includes notes of Sicilian lemon, white currant, raspberry, mandarin orange, calone, sultry jasmine, freesia, magnolia, orange blossom, patchouli, woody notes, and musk.
7. Versace Vanitas
This scent is described as being confident with a mix refreshing of florals and citrusy notes that will appeal to various tastes. It is perfect for nights out on the town and business occasions alike. It includes notes of breezy lime, freesia, Tahitian Tiare, osmanthus, subdued cedar, and tea.
8. Jasmine Au Soleil
Much like Dylan Turquoise, this fragrance is one of the newest from Versace. Released in 2019, this perfume contains notes of Indian jasmine flowers, lemon, tobacco, and cedar. The French name translates to “jasmine in the sunshine”.
I hope you now understand why Versace is considered a luxury brand. From clothing to perfumes, this company certainly knows how to manage a fashion luxury brand well.